Digital Content Specialist (Part Time)

College Oakville Sheridan College Institute of Technology and Advanced Learning

Why work at Sheridan? Click to view our video!

Employee Group
: Part-time

Faculty/Department: Faculty of Humanities and Social Sciences
Campus: Trafalgar (May be assigned activity at any Sheridan campus)
Reference Number: 18/PT/102
Hourly Rate: $27.06/hour + 4% in lieu of vacation
Hours/Week: 24
Application Deadline: Open until filled

 

The Digital Content Specialist in the Faculty of Humanities & Social Sciences is an integral part of a team that is responsible for creating, editing, updating, improving and maintaining high-quality web content that can be placed across different web and other digital communication properties.  This includes working with Digital Marketing in-house digital content strategists, writers, designers and web staff to produce visually striking and user-friendly website content in content management system(s); tracking and implementing Faculty communications; and collaborating with Faculty partners and creative staff to execute multi-channel digital campaigns. This position reports directly to the Manger, Finance and Business Operations, in the Faculty of Humanities & Social Sciences. The Digital Content Specialist will be our Faculty’s strategic and editorial lead in relation to our digital content and campaigns. This individual will work closely with internal teams to audit, organize, write, edit and manage content for the Faculty. The Digital Content Specialist also will consistently gather and monitor metrics to identify content quality, performance and accessibility compliance, make recommendations, and devise digital content enhancement strategies.

 

 

Specific Responsibilities Include:

 

Serve as an internal client contact for content editing and web editing support including activities as follows:

  • Works as an integral member of the Faculty of Humanities & Social Sciences by creating and/or acquiring content for the Faculty related website(s) and other online communications media.
  • Produces and/or coordinates the design and production of digital assets - including web copy, graphics, video and photographic assets - for strategic use in the Faculty’s digital communication channels.
  • Develops and enforces content creation, maintenance and archiving policies including adherence to Sheridan’s web standards.
  • Works with Digital Marketing Team to analyze site usage statistics and content quality to maximize information delivery, enhance usability & accuracy of content, comply with required accessibility standards and increase audience engagement.
  • Coordinates and maintains a master web content calendar for key web properties in terms of updating, maintaining and refreshing content.
  • Plans, researches, writes, edits and proofreads web content by consistently reviewing content, identifying sections that need a greater depth of material and removing outdated material.
  • Seeks out potential story/photo/video opportunities throughout the Faculty.
  • Works as an integral member of the Marketing and Communication team by creating and/or acquiring content for the Faculty/College websites and other online communications media.
  • Produces and/or coordinates the design and production of digital assets - including web copy, graphics, video and photographic assets - for strategic use in the Faculty’s digital communication channels.
  • Explores innovative digital storytelling techniques that meet Sheridan’s marketing and communication goals.
  • Develops and enforces content creation, maintenance and archiving policies including adherence to the Sheridan’s web standards.
  • Works with Digital Marketing team to analyze SEO and site usage statistics to maximize information delivery, enhance usability of content and increase audience engagement for our Faculty.
  • Coordinates and maintains a master web content calendar for key web properties in terms of updating, maintaining and refreshing content.
  • Plans, researches, writes, edits and proofreads web content by consistently reviewing content, identifying sections that need a greater depth of material and removing outdated material.
  • Writes and produces multimedia features and articles that support the Faculty’s engagement and recruitment efforts in collaboration with members of the Marketing team, OTR and other institutional partners.
  • Seeks out potential story/photo/video opportunities throughout Sheridan.
  • Recommends opportunities for improving user experience, usability and audience conversions. Writes new material and identifies ways to repurpose existing material;
  • Uses the content management system to add/update information and
  • Performs other related duties as assigned.

 

 

Qualifications:

 

 

The ideal candidate will possess a 3 year diploma/degree in communications, marketing, journalism or interactive multimedia and have experience in the following areas:

  • 1-2+ years of experience working in content production environment;
  • 1-2+ years of experience creating, acquiring and maintaining content for web properties using the CMS;
  • Ability to create and deliver compelling content for prospective students and parents, current students, alumni of the college, and other members of the college community;
  • Exceptional writing, copy editing and proofreading skills with an eye for detail and a style that maximizes web content usability and accessibility;
  • Proven ability to deliver content tactics that drive business results;
  • Knowledge of style guides and writing for higher education ;
  • Knowledge of Content Marketing and writing for web;
  • Experience using Google Analytics or other web analytics software would be an asset;
  • Proficient in the use of Microsoft Office Suite including Excel;
  • Web design and development experience;
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, Premier Pro, etc.)
  • Print and graphic design experience an asset;
  • Knowledge of HTML & CSS would be an asset;
  • Demonstrated written, oral and presentation skills are essential;

The incumbent must demonstrate an ability to work in a team environment, the ability to problem solve, organize and prioritize duties, make decisions, work independently and deal with conflicting deadlines . A strong ability to research, troubleshoot and analyze written content as it pertains to marketing collateral is also required.

 

 

Please apply online: https://careers-sheridancollege.icims.com

 

 

Sheridan welcomes diversity in the workplace and encourages applications from all qualified individuals, including visible minorities, Indigenous People, and persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Sheridan is committed to accommodating applicants with disabilities throughout the hiring process.  At any stage of the hiring process, Human Resources will work with applicants requesting accommodation.

 

Note: Copies of educational credentials are requested at the time of an interview. As a condition of employment, Sheridan requires confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency.

Apply for this job