Marketing & Communications Coordinator

Public Library Board Oakville Oakville Library
Employment Status: Permanent Full-time (CUPE 5348)
Location: Central Branch
Pay Range: $33.52 - $39.44/hour
Hours: 35 hours per week including days, evenings and weekends

 

The Marketing and Communications Coordinator is a multi-talented, highly creative professional who is responsible for the day-to-day support and administration of marketing and communication programs, campaigns and tools. This role is part of the Innovation and Integration team of Oakville Public Library, to support the strategic direction of OPL and to live our mission to “inspire Oakville.”

What will you do?

As a Marketing & Communications Coordinator, you will:

  • Coordinate and assist with the development of integrated marketing campaigns, communication plans and strategic documents, as well as weekly, monthly and quarterly summary reports of department activities

  • Create and distribute engaging content for various communications and content marketing platforms including OPL website, blogs, social media and email communications

  • Work in conjunction with the Senior Marketing & Communications Designer with copy writing for visual communications

  • Work in conjunction with the Manager, Integrated Marketing & Communications with respect to social media community management and media relations; promptly respond to audience interactions as well as respond to inquiries from the media and the public as necessary

  • Primary administrator of internal and external marketing and communication platforms and tools, including user support

  • Support monthly, quarterly and annual metrics tracking, benchmarking, analysis and reporting on marketing and social media initiatives

  • Create and develop marketing materials within brand/visual identity

  • Partnership management – work closely with internal partners as well as representatives at the Town of Oakville and other community partners to successfully execute on marketing and communication initiatives

  • Work in conjunction with the Manager, Integrated Marketing & Communications to research and maintain best practices, trends and policies and guidelines, and training for staff

  • Assist in the planning and execution of events in the community and at the Library

  • Represent the Library at events and other engagements as a participant or coordinator

  • Proactively identify and manage emerging issues pertaining to the Library’s reputation

  • Identify opportunities to raise awareness of OPL

  • Support the Integration and Innovation team to meet goals related to development, community engagement, and community information

  • Assist with other duties as assigned

Is this a good fit for you?

We’re looking for someone who can:

  • Demonstrate the ability to multi-task and prioritize in a growing and changing workplace

  • Think creatively, utilize strong written and verbal communication skills and possess the ability to work with graphical content

  • Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment

  • Strong service approach in working with people both inside and outside of the Library

  • Bring improvements through innovative solutions, approaches, products, or services

  • Embrace change to support the continuous growth of the Library

  • Exercise sound judgement and obtain all relevant facts before making decisions

Your experience and educational background:

  • University or college education in Communications, Public Relations, Marketing and/or Journalism

  • Minimum 2-3 years of experience in the Marketing and Communications field

  • Strong proficiency in Microsoft Office (Word, Excel, PowerPoint), web management and digital databases

  • Strong familiarity with digital and social media and industry trends

  • Experience with social media marketing and content marketing

  • Customer service experience

  • Strong proficiency and knowledge of design platforms, like Adobe Creative Suite

  • Strong proficiency in intranet tools, like SharePoint

  • Experience with reporting and analytic tools, such as Google Analytics

  • Event planning experience

  • Experience with photography equipment and tools

Who are we?

Oakville Public Library strives to fulfill our mission of cultivating discovery and creativity in every phase of life. We are focused on exceptional customer service to meet the needs of the children, youth, adults, and seniors utilizing our physical or online services. We continue to be agile in our mandate to meet the needs of the residents of Oakville.  

What is it like to work at Oakville Public Library?

It’s challenging, stimulating, and hugely rewarding. Our positions offer tremendous diversity and excellent opportunities for professional growth. Every day, we commit to providing access to tangible resources and programs that inspire, encourage, and provoke thought for the residents of Oakville.

Applications will be accepted on-line at opl.ca in the current opportunities section no later than midnight on June 23, 2020.

Oakville Public Library is an equal opportunity employer and is pleased to accommodate individual needs in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA) within our recruitment process upon request. If you require accommodation at any time throughout the recruitment process please contact Human Resources at oplhr@oakville.ca

A Security Clearance Check with Vulnerable Sector Screening will be required for all employees and volunteers of the Oakville Public Library. Successful applicants must submit the Security Checks (dated within the last six months) prior to or on the first day of employment.

Oakville Public Library endeavours to provide a safe environment for all its employees. We thank all applicants for their interest, however, only those candidates considered for an interview will be contacted.

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